Project
Rebranding
Team
Saxo Bank: Dorte Schultz MagillCreative: Martin Rud
My Role
Design DirectionConcept DesignWebsite DesignUI elementsDesign systemCVI GuidelinesAsset Development
Rebranding - institutional and partnerships
"We used Martin to develop a new visual identity and collateral suite for our global partner andinstitutional business. Martin consistently exceeded our expectations delivering high quality visuals striking the right look and feel for our audience. He is a pleasure to work with, highly professional and client oriented."Dorte Schultz Magill, Communications Director, Saxo Bank
We used Martin and FutureRoots to develop a new visual identity and collateral suite for our global partner and institutional business. Martin consistently exceeded our expectations delivering high quality visuals striking the right look and feel for our audience. He is a pleasure to work with, highly professional and client oriented.
Dorte Schultz MagillCommunications Director, Saxo Bank
Creative concept, visual identity & design for
New Website, Handouts, Adverts, Rollups, Digital Banners, Large Expo Walls, Back Drop, Conference Agendas, Linkedin Post, and Power Point presentation
With many layers and different concepts designed for each element.
Brochures in various formats for each of the business segments.
The gradient in the logo was used as a creative concept to create the skye in the brand images.
Furthermore the gradient and colors in the logo were optimized to look more modern in a digital world.
The new logo