Project
Rebranding
Team
Planday: Sara HansenDesigner: Martin Rud
My Role
Visual IdentityLogo DevelopmentDesign ConceptArt DirectionGraphic Design
Visual Identity & Guidelines
Planday wanted to refined their brand identity and digital presence, enhancing clarity, engagement, and market positioning.
A modernized brand identity that aligns with Planday’s missionA streamlined, engaging website experienceEnhanced clarity in communication, strengthening market positioning
The visual identity was well-received by the company's employees, customers, and stakeholders. It communicates the company's values and personality effectively and differentiated it from its competitors.
The new visual identity for Planday was well-received by the company's employees, customers, and stakeholders. The new visual identity communicated the company's values and personality effectively and differentiated it from its competitors. The new visual identity also improved the consistency and coherence of the company's branding, which enhanced its brand recognition and recall.
