Planday
Rebrand & new Brand guidelines
Visual Identity
RebrandVisual IdentityLogo DesignDesign ConceptArt DirectionDesign
Planday is a modern workforce management platform designed to streamline scheduling, communication, and management tasks for businesses. The company wanted to revamp its brand identity to better reflect its core values and stand out in the highly competitive market. The company reached out to FutureRoots, and the following is the case story of how we made a the corporate visual identity for Planday.
The new visual identity included a new logo, color palette, typography, and imagery. The logo was designed to be modern and dynamic, with a clean and minimalist look. The color palette included shades of blue, which conveyed a sense of trust, reliability, and growth. The typography was modern and easy to read, with a sans-serif font that communicated a sense of professionalism and efficiency.
The new visual identity for Planday was well-received by the company's employees, customers, and stakeholders. The new visual identity communicated the company's values and personality effectively and differentiated it from its competitors. The new visual identity also improved the consistency and coherence of the company's branding, which enhanced its brand recognition and recall.
The new visual identity for Planday was well-received by the company's employees, customers, and stakeholders. The new visual identity communicated the company's values and personality effectively and differentiated it from its competitors. The new visual identity also improved the consistency and coherence of the company's branding, which enhanced its brand recognition and recall.
