Brand IdentityBrand MessagingCreative DirectionDigital & Visual DesignConcept Development
A world of campaigns
Fitness World is one of Denmark’s leading fitness chains, known for its wide range of fitness options, state-of-the-art equipment, and inclusive environment. With a strong presence across the country, Fitness World caters to a diverse clientele, from beginners to seasoned athletes. As part of their continuous effort to innovate and improve their offerings, Fitness World identified an opportunity to rebrand their group training programs to better align with current market trends and enhance member engagement.
FutureRoots has helped Fitness World with a variety of creative concepts and campaigns, ranging from onboarding new members to Christmas campaigns.
Business Memberships
Kom ind i vanen- sammen på arbejde.
Kampagne for at tiltrække virksomheder og sundhedskampagner.
Summer campaign
We are with you - all summer long
Throughout the summer, Fitness World took selected yoga, strength, and running classes outside across the country, allowing members to enjoy the fresh air and summer weather, with booking available through the app.
Fitness World has received overwhelmingly positive feedback, and outdoor challenges have successfully continued as a permanent feature after the summer. Likewise, the digital activation has played a significant role in internal organization and transformation, helping to stimulate and create healthy habits for everyone.
